The top golfers…the best courses...the most technologically advanced clubs on the planet. Our mandate was to capture the superlative nature of TaylorMade for its global A/V campaign.
Encinitas-based ad agency NYCA tasked us with creating a visual dynamic, consistent for use both domestically and abroad. Working with golf pros Dustin Johnson, Mike Weir, Sean O’Hair and Sergio Garcia at the lush Reynolds Plantation outside of Augusta, Georgia, we used Phantom cameras to capture the subtlety and power of golf in stunning slow motion. The shoot continued at the TaylorMade facility outside San Diego, where design and engineering reveal the creation of the world’s #1 selling irons. The project concluded with three months of intensive 3D design, compositing and post finishing. The result is a captivating, seamless campaign reflecting TaylorMade’s success in creating the next generation of irons and drivers.